Ava Adore by Smashing Pumpkins: the orgy in the ending

Corgan as a vampire in Ava Adore by Smashing Pumpkins

The music video Ava Adore by Smashing Pumpkins was shot by British directors Nick Goffey and Dominic Hawley (aka Dom and Nic), who also worked for other famous bands like Oasis, The Chemical Brothers, Robbie Williams, David Bowie, Supergrass. Ava Adore shows all their ability to create a single sequence, using slow and fast motion. This masterpiece won an award as the most elegant video at the 1998 VH1 Fashion Awards.
The music video begins with the singer Billy Corgan sitting on a bench in a bare corridor, with white walls. He is dressed in a long black gothic style dress, it looks like a mix between a Vampire and Nosferatu. A vampire who is greedy for love, not for blood. A girl with a gothic wedding dress sits next to him; she looks like a virgin just bitten by the vampire. He gets up and starts walking.

From the 70s psychiatric hospital to the masked party

It is clear that the setting is a sort of 70s psychiatric hospital, with people moving in an illogical way, a man in a straitjacket, other people on stretchers. On the first door you can read “Theater 9”.
This first scene represents crazy love. In fact, the opening strophe says:

You’ll always be my whore, You’ll be the mother to my child

Two completely different and irrational concepts are approached.

Billy Corgan passes through a plastic sheet and enters the next scene. Here he meets the bassist D’arcy Wretzky. The setting is different: a sort of demented festival in Venetian Gothic style, where the red color is the protagonist. This room is passionate love.

 Lovely girl you’re the beauty in my world

From Odyssey in space to the early 20th century literary circle

Corgan then goes into the third scene: the environment is completely white, it seems a futuristic setting, from Odyssey In Space. Here is the guitarist James Iha. The song’s verse tells us about the perfect love, represented by the all-white room, without spots. A very original sentence is:

And I’ll pull your crooked teeth, You’ll be perfect just like me

This phrase represents the attempt to change the person we love and make it equal to us, correcting those that seem to us its defects.
Here the camera turns slightly (minute 1:25) and shows us all the scenic: there are several rooms connected in one set. Bassist D’arcy Wretzky arrives from the red room and joins the singer and guitarist.
There is a sudden change of image, where Corgan is in a blue room with a setting from a literary circle of the early ‘900. The verse of the song talks about

Drinking mercury

which is light blue. This room represents poisonous love, which kills slowly.

From the modern disco to Roman orgy

Another change of scene: we are in a kind of modern nightclub with young punks dancing in the grip of alcohol and drugs. The lyric recites these words:

In you I see dirty … In you I taste god

It seems to refer to love that is like a drug: dirty, destructive and illegal but it makes us touch the sky.
The moment of the instrumental part arrives in the song and the camera suddenly rotates: you can see the whole film set at 360 °.
Subsequently Corgan is at the foot of a staircase, while it is raining. On the steps two young boyfriends: he sat, she stretched out with her head on his legs. This scene represents the love that makes you suffer and cry.
Corgan passes in another scene: it is a sort of Greco-Roman orgy, with actors and actresses half undressed in sensual attitudes. This is erotic love.
The music video Ava Adore of the Smashing Pumpkins ends with the three members of the band in a cinema, where there are people seated framed by shoulders.

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