Morning Glory by Oasis takes us back in 1995. The lyrics is by Noel Gallagher and talks about the situation of drug addicted. The “morning glory” is the force that the drugs give just taken, which generates in the body strength and vitality as soon as you wake up from the bed. Even if then, after a few hours, the drugs sink into weakness.
The video of the song set in the Balfron Tower in London
The movie director of the music video is Jake Scott, who also worked for The Smashing Pumpkins, R.E.M., The Rolling Stones, Soundgarden, Radiohead, The Verve, The Cranberries, U2, George Michael.
Oasis play inside an apartment in the Balfron Tower in London. The Balfron Tower is a 26-story residential building, also present in the 2002 post-apocalyptic horror film by Danny Boyle “28 Days After”.
The deafening music of Oasis awakens the whole building
In the video we see the outdoor environment colored with fiery, almost rusty nuances, while the interiors show cool colors.
At first you see a child walking fast in the corridor. Then a man with a very small child in his arms and a stuffed toy of a bear. He arrives at the door of apartment number 10 and rings the bell. No one opens and then looks through the slot where they put the letters and sees the Oasis band playing. He curses them, kicks the door and lefts.
Shortly after a little boy passes by bicycle, he hears the band playing and stops in front of the door of apartment 10. He plays but no one opens it.
From there you see a series of characters knocking on door number 10: a fat man in pajamas with a glass of coffee in his hand, accompanied by a woman dressed in black latex with a helmet on her head; an elderly lady with a hair dryer on her head; a flashy girl, platinum hair, with shimmering dressing gown. Even a mafia boss with two henchmen accompanying him.
The meaning of the video Morning Glory by Oasis
The video ends with all the tenants who come together and go in front of door number 10, shouting and cursing. The band ends up playing and Liam Gallagher throws himself on the bed.
The meaning of the video is linked to the lyrics: addictions make us estranged from the world and we do not notice what happens around us. Even if we bother others, even if others try to make us change, we do not hear them.